The collaboration aimed to establish the Tyrant Bikes brand within the Fixed Gear community and to showcase their new model/frame, “Beastie.” In partnership with Tyrant Bikes, we embarked on a meticulously planned and professionally executed campaign. Our approach included the following elements:
Success stories
Tyrant Bikes
Campaign Development
- Project Management: We managed the entire project lifecycle, from initial concept development to final execution. This included detailed planning, scheduling, and coordination to ensure every aspect of the campaign was delivered on time and within budget.
- Communication: We maintained constant and clear communication with Tyrant Bikes, ensuring their vision and goals were fully integrated into the campaign. Regular updates and collaborative discussions were held to align strategies and actions.
Content Creation
- Bike Build Video: We produced a high-quality Bike Build video for YouTube, showcasing the assembly of the “Beastie” frame with premium components. This video not only highlighted the technical aspects but also captured the excitement and passion of the build process.
- Photoshoots for Instagram: Our team organized multiple photoshoots, featuring professional riders and photographers. The sessions were meticulously planned to capture the essence of the “Beastie” frame in action, producing captivating images for Instagram.
- Promotional Management: We handled the entire promotional management, including selecting and coordinating riders, photographers, and videographers. Our extensive network within the Fixed Gear community allowed us to bring together top talent for this campaign.
Network and Insider Knowledge
- Community Network: Leveraging our deep connections within the Fixed Gear community, we ensured that the content produced reached a wide audience. Our network of riders and influencers played a crucial role in amplifying the campaign’s reach through stories and reposts.
- Insider Knowledge: Our intimate understanding of the Fixed Gear culture enabled us to create content that resonated deeply with the community. This insider knowledge was instrumental in crafting messages and visuals that authentically represented the lifestyle.
Reporting and Professional Coverage
- Comprehensive Reporting: We provided Tyrant Bikes with detailed reports on the campaign’s performance. This included metrics on reach, engagement, and overall impact, offering clear insights into the campaign’s success.
- Professional Coverage: Throughout the campaign, we ensured professional and high-quality coverage across all platforms. From video production to social media posts, every piece of content was crafted to the highest standards.
Impact
We successfully helped establish Tyrant Bikes’ presence and brand image in the Fixed Gear community.
Key Metrics
- Total Reach: Over 500,000 unique users worldwide across various channels
- YouTube: The Bike Build video garnered over 250,000 views and 15,000 watch hours, along with numerous reactions and comments
- Instagram: Posts and stories reached over 250,000 users, with each post receiving over 6,000 likes. This period also saw significant growth for Tyrant Bikes’ Instagram following.
No online advertisement could achieve such numbers with such a modest budget.
Start a campaign with us
Reach the core of the Fixed Gear community. Our professional media team, moderation team, riders, and influencers are ready to create an optimal campaign for you. Contact us to elevate your brand in the Fixed Gear scene!